Studenac is a Croatian retail chain established in 1991 in Omiš. Since 2018, when it embarked on a comprehensive business transformation marked by numerous acquisitions and organic growth throughout the country, it has become the largest food retailer by number of stores in Croatia.
Studenac prides itself on convenient and accessible stores that meet all of its customers’ daily needs, reflecting its dedication through a distinctive single-format customer proposition that is “I sitno i bitno” ("both small and essential").
With continuous growth and innovation based on its unique and single format of proximity stores, Studenac has established itself as the only cutting-edge player operating in this part of the Croatian market. With digitalization firmly embedded in its DNA, Studenac is one of the fastest-growing players in the expanding Croatian grocery sector. Over the past six years, the company more than tripled the number of stores in its network, having completed eight significant acquisitions amounting to over 650 stores, and opening nearly 400 stores organically. By the end of 2023, the company managed over 1,250 stores across Croatia and had over 6,000 employees. Studenac has established a strong presence in local communities, from bustling urban centers like Zagreb and Split to rural regions with lower population density.
Since 2018, Studenac has been owned by a fund managed by Enterprise Investors, one of the largest private equity firms in Central and Eastern Europe.
Gain value through loyalty
Studenac, a confirmed friend of its customers!
